The story goes that in the early 1900s, Mr. Kuremal came up with the bright idea of selling kulfis to the residents of Chawri Bazaar. He set up a small stall with nothing but a big matka full of the creamy dessert in one of the narrow by-lanes. At that time, the only mode of refrigeration was an earthen pot filled with ice slabs. He had on offer two varieties of kulfi - plain doodh and kesar pista, and found himself doing good business as talks of his kulfis spread near about.

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